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TTB Approved 184.9K Products Over Last Twelve Months through February 2020, An Increase of 15.6K (+9.2%)

By Category:

  • Beer: 42.6K products approved over the L12M (+12.3% vs. last year) and 10.1K over the L3M (+17.1% vs. last year)
  • Spirits: 16.6K products approved over the L12M (+16.6% vs. last year) and 3.6K over the L3M (+34.4% vs. last year)
  • Wine: 125.7K products approved over the L12M (+7.3% vs. last year) and 25.6K over the L3M (+26.1% vs. last year)

By Origin:

  • Domestic: 93.1K products approved over the L12M (+13.6% vs. last year) and 22K over the L3M (+31% vs. last year)
  • Imports: 91.8K products approved over the L12M (+5% vs. last year) and 17.3K over the L3M (+16.8% vs. last year)

As a benefit to our newsletter subscribers, we are making available the full February 2020 report here.

Additionally, we are also working on a web application to make searching for and viewing individual product approvals much easier. We are looking for several beta testers who might be willing to explore and use this offering at no cost. If you’d be interested in participating, please email katie.griffitts@bw166.com.

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report.

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Beer, Spirits, & Wine – Packaged Imports Grow +6.70% By Value Over Last Twelve Months through January 2020, Packaged Exports Decline -3.20%

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +7.20% by value over the last twelve months and declined -1.10% by value over the last three months. 26.9% of all imported beverage alcohol by value came from Mexico over the last twelve months.
  • Total beverage alcohol exports (included bulk and packaged) declined -5.50% by value over the last twelve months and grew +15.2% by value over the last three months. 20.3% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +3.60% by volume and grew +7.40% by value over the last twelve months. Over the last three months imports grew +3.40% by volume and grew +9.00% by value. 71.3% of imported beer by value comes from Mexico.
  • Exported beer declined -22.0% by volume and grew +16.4% by value over the last twelve months. Over the last three months exports declined -11.1% by volume and grew +15.1% by value. 20.3% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +8.50% by volume and grew +9.00% by value. Over the last three months volumes declined -1.00% and declined -11.7% by value.
  • Imported bulk spirits for the last twelve months grew +6.20% by volume and grew +18.9% by value. Over the last three months volumes grew +23.6% and grew +5.90% by value.
  • 29.8% of all imported packaged spirits by value arrived from France while 50.6% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -42.0% by volume and declined -8.30% by value. Over the last three months volumes declined -51.1% and grew +18.6% by value.
  • Exported bulk spirits for the last twelve months declined -7.60% by volume and declined -8.40% by value. Over the last three months volumes declined -3.40% and grew +16.9% by value.
  • 19.1% of all exported packaged spirits by value is destined for Panama while 21.6% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +6.10% by volume and grew +3.20% by value. Over the last three months volumes grew +8.80% and grew +3.50% by value.
  • Imported bulk wine for the last twelve months grew +15.9% by volume and declined -2.70% by value. Over the last three months volumes grew +19.5% and grew +12.6% by value.
  • 34.1% of all imported packaged wine by value arrived from France while 27.5% of all imported bulk wine by value arrived from Chile.
  • Exported packaged wine for the last twelve months declined -7.40% by volume and declined -6.80% by value. Over the last three months volumes declined -4.60% and grew +11.6% by value.
  • Exported bulk wine for the last twelve months stayed flat by volume and declined -1.40% by value. Over the last three months volumes declined -5.30% and declined -7.10% by value.
  • 35.8% of all exported packaged wine by value is destined for Canada while 53.9% of all exported bulk wine by value is destined for United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

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The bw166 Serving Index up +1.2% in January to 123.1

The bw166 Total Beverage Alcohol Advance report shows overall consumer spending on Beverage Alcohol to be $277.5 Billion, +3.6% versus last year. Some key observations for twelve months ending January 2020:
  • The bw166 serving index is at 123.11, a 1.2% increase over the same period last year.
  • The legal drinking age (LDA) population is now 243.5 million, +1.0% versus last January.
  • 75% of the growth in the LDA population is represented by consumers over age 60.
  • Per capita consumption is only up marginally over the last year.
  • Spirits are driving all of the growth in servings in the beverage alcohol category.
  • Off-Premise Beverage Alcohol spending totals $158.5 Billion, +2.6%.
  • On-Premise Beverage Alcohol spending totals $119.0 Billion, +5.0%.
  • Consumers are shifting more of their On-Premise spending to Limited-Service Eating Places, where spending grew +10.5% over the last twelve months.  Full-Service Restaurants grew +3.7% during this period.

Note: The methodology bw166 uses to calculate total consumer spending has been revised in this current report to more accurately reflect the total market. This change has increased baseline spending by 4% though general trends have not changed.

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Beer, Spirits, & Wine – Packaged Imports Grow +6.10% By Value Over Last Twelve Months through December 2019, Packaged Exports Decline -4.20%

The tariffs implemented in October continued to have significant (and worsening) impacts on specific categories of Imports in December.

  • French Red Wines down -63% to $17.7 million in Dec. (compared to down -51% in Nov.).
  • French White Wines down -44% to $12.6 million in Dec. (compared to down -32% in Nov.).
  • French Rose Wines down -58% to $4.4 million in Dec. (compared to down -4% in Nov.)
  • German White Wines down -44% to $3.4 million in Dec. (compared to up +8% in Nov.).
  • Spanish Red Wines down -51% to $5.5 million in Dec. (compared to down -33% in Nov.).
  • Scotch Whisky down -42% to $88.0 million in Dec. (compared to down -36% in Nov.).

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +6.60% by value over the last twelve months and declined -0.900% by value over the last three months. 26.5% of all imported beverage alcohol by value came from Mexico over the last twelve months.
  • Total beverage alcohol exports (included bulk and packaged) declined -6.60% by value over the last twelve months and grew +5.50% by value over the last three months. 20.5% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +1.80% by volume and grew +5.10% by value over the last twelve months. Over the last three months imports grew +2.50% by volume and grew +7.50% by value. 70.5% of imported beer by value comes from Mexico.
  • Exported beer declined -22.0% by volume and grew +19.8% by value over the last twelve months. Over the last three months exports declined -1.20% by volume and grew +44.4% by value. 21.0% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +8.80% by volume and grew +10.8% by value. Over the last three months volumes grew +2.50% and declined -4.40% by value.
  • Imported bulk spirits for the last twelve months grew +2.80% by volume and grew +16.9% by value. Over the last three months volumes grew +4.10% and grew +8.10% by value.
  • 29.9% of all imported packaged spirits by value arrived from France while 52.5% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -39.4% by volume and declined -10.7% by value. Over the last three months volumes declined -50.6% and grew +12.9% by value.
  • Exported bulk spirits for the last twelve months declined -9.20% by volume and declined -10.2% by value. Over the last three months volumes declined -31.0% and declined -5.60% by value.
  • 16.7% of all exported packaged spirits by value is destined for Panama while 21.9% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +4.60% by volume and grew +1.10% by value. Over the last three months volumes grew +2.50% and declined -4.80% by value.
  • Imported bulk wine for the last twelve months grew +22.1% by volume and grew +1.40% by value. Over the last three months volumes grew +37.1% and grew +20.3% by value.
  • 33.8% of all imported packaged wine by value arrived from France while 28.2% of all imported bulk wine by value arrived from Chile.
  • Exported packaged wine for the last twelve months declined -7.20% by volume and declined -7.80% by value. Over the last three months volumes declined -2.90% and grew +6.70% by value.
  • Exported bulk wine for the last twelve months grew +4.90% by volume and grew +2.90% by value. Over the last three months volumes grew +5.70% and grew +6.50% by value.
  • 35.8% of all exported packaged wine by value is destined for Canada while 54.2% of all exported bulk wine by value is destined for United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

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TTB Approved 180.4K Products Over Last Twelve Months through December 2019, An Increase of 7.8K (+4.5%)

By Category:

  • Beer: 41.3K products approved over the L12M (+9.1% vs. last year) and 10K over the L3M (+11.9% vs. last year)
  • Spirits: 16.1K products approved over the L12M (+10.7% vs. last year) and 4.9K over the L3M (+39.3% vs. last year)
  • Wine: 123K products approved over the L12M (+2.3% vs. last year) and 27K over the L3M (+13.8% vs. last year)

By Origin:

  • Domestic: 88.8K products approved over the L12M (+7.2% vs. last year) and 20.6K over the L3M (+16.2% vs. last year)
  • Imports: 91.5K products approved over the L12M (+2% vs. last year) and 21.2K over the L3M (+15.4% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report.