Line Extensions and New Entrants Continue to Expand the ABA Product Space

New Product Labels

We recently looked through the latest new product approvals from the TTB using our Label Inquiry tool and wanted to highlight some interesting approvals over the last month in the ABA space:

New Product Labels

  • High Noon Sun Sips received approvals for two new flavors Guava (9/4/2021) and Lemon (10/8/2021)
  • Nutrl Vodka Seltzer flavor extension: Cranberry Apple (9/16/2021)
  • Hornitos Tequila Seltzer flavor extensions: Black Cherry (10/4/2021) and Peach (9/15/2021)
  • Barefoot Bubbly line extensions of Fruitscato flavors: Peach and Blackberry (both 9/13/2021)
  • Bota Box is also entering the space with Bota’rita in Strawberry (9/27/2021) and Lime (10/8/2021) – both 1.5L premixed wine cocktails at 13.5% ABV

Two other interesting product approvals:

New Product Labels

  • Joel Gott looks to be moving into a more premium price point with the approval of a Napa Valley appellated Cab under the label Gott (9/24/2021)
  • Modelo expanding with Modelo Oro, a 90-calorie light beer at 4.2% ABV (9/29/2021)

Please contact us at admin@52.37.17.222 if you’d like to explore how to incorporate Label Inquiry into your analytical workflows and keep up to date on new competitive products before they hit store shelves.

TTB Approved 180K Products L12M through September 2021, An Increase of 14.2K (+8.6%)

graph of product approvals through september 2021

By Category:

  • Beer: 42.4K products approved over the L12M (+5.8% vs. last year) and 10.6K over the L3M (+7.1% vs. last year)
  • Spirits: 22K products approved over the L12M (+21.2% vs. last year) and 5.5K over the L3M (+19.1% vs. last year)
  • Wine: 115.6K products approved over the L12M (+7.5% vs. last year) and 26.3K over the L3M (+6.2% vs. last year)

By Origin:

  • Domestic: 97.1K products approved over the L12M (+7.1% vs. last year) and 22.4K over the L3M (+0.8% vs. last year)
  • Imports: 82.9K products approved over the L12M (+10.3% vs. last year) and 20.1K over the L3M (+17.2% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

TTB Approved 178.5K Products L12M through August 2021, An Increase of 8.3K (+4.9%)

By Category:

  • Beer: 41.8K products approved over the L12M (+3.3% vs. last year) and 10.7K over the L3M (+13.6% vs. last year)
  • Spirits: 21.6K products approved over the L12M (+20.2% vs. last year) and 5.7K over the L3M (+23.4% vs. last year)
  • Wine: 115K products approved over the L12M (+3% vs. last year) and 29.8K over the L3M (+7.8% vs. last year)

By Origin:

  • Domestic: 96.7K products approved over the L12M (+5.2% vs. last year) and 24.5K over the L3M (+6.6% vs. last year)
  • Imports: 81.8K products approved over the L12M (+4.5% vs. last year) and 21.6K over the L3M (+16% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

TTB Approved 176.8K Products L12M through July 2021, An Increase of 1K (+0.6%)

By Category:

  • Beer: 41.6K products approved over the L12M (–0.1% vs. last year) and 10.2K over the L3M (+14.5% vs. last year)
  • Spirits: 21.4K products approved over the L12M (+20.9% vs. last year) and 5.7K over the L3M (+32.7% vs. last year)
  • Wine: 113.7K products approved over the L12M (–2.3% vs. last year) and 31.6K over the L3M (+11.3% vs. last year)

By Origin:

  • Domestic: 96.5K products approved over the L12M (+3.6% vs. last year) and 25K over the L3M (+9.9% vs. last year)
  • Imports: 80.3K products approved over the L12M (–2.9% vs. last year) and 22.6K over the L3M (+19.4% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

Spirits Lead the Acceleration in Seltzer/RTD Label Approvals

Label approvals for seltzer and seltzer-like products continue to accelerate in 2021. Currently in 2021, approvals are trending at 334 per month versus 228 approvals per month in 2020 (the TTB approved 2,002 labels in 2020 in total and has already approved 2,741 in 2021 through June). These trends continue to point to increasing fragmentation in the seltzer/RTD space and, clearly, many companies are chasing their share of seltzer’s phenomenal growth.

This acceleration in label approvals is driven almost entirely by Spirits-based products. Wine and Beer are seeing positive trendlines in approvals but nothing like Spirits products.

Vodka is the leading base spirit of label approvals in 2021 (YTD through June) with Whiskey/Bourbon and Tequila/Agave roughly tied for second. Gin and Rum products trail significantly behind (perhaps this is a manifestation of the overall popularity, or lack thereof, of these categories at large).

Citrus-based flavors tend to dominate the field (including, Lime, Lemon, Orange, and Citrus) coupled with the generic Fruit offering. In addition to flavors, also visible are typical RTDs and mixed drinks including Margarita, Mule, Manhattan, and Daiquiri.

More and more players continue to enter (or expand their existing portfolios) this space. Looking to the large spirits players alone, we’ve seen label approvals this year such as:

  • Absolut Vodka Soda – Lime & Cucumber, Raspberry & Lemongrass (all 2/10/21)
  • Bacardi – Bahama Mama (5/21/21), Mojito (4/22/21), Rum Punch (4/22/21), Sunset Punch (6/8/21)
  • Bombay Bramble Gin and Tonic – Blackberry & Raspberry (4/7/21)
  • Captain Morgan – Long Island Iced Tea (2/24/21), Mai Tai (2/28/21), Tropical Punch (2/18/21)
  • Casamigos Ranch Water – Grapefruit, Lime, Mango, Pineapple (all 3/3/21)
  • Crown Royal – Peach Tea (5/3/21), Whisky and Cola (3/8/21), Washington Apple (3/5/21)
  • Jose Cuervo Playamar – Mango (2/18/21), Black Cherry (2/18/21), Lime (1/27,21), Grapefruit (1/27/21)
  • Malibu Cocktail – Watermelon Mojito, Strawberry Daiquiri, Pina Colada, Pineapple Bay Breeze (all 3/24/21)
  • On The Rocks Cocktails (by Beam) – The Manhattan with Basil & Harden, The Old Fashioned with Knob Creek, The Aviation with Larios, The Mai Tai with Cruzan (all 6/8/21), The Margarita with Hornitos (6/15/21)

This above list represents a small handful of the many label approvals sought and granted to other suppliers all vying to break into this space.

All of this information was compiled using bw166’s Label Inquiry application. Please visit our Introducing Label Inquiry page for more details or contact us at admin@52.37.17.222 if you have any questions on how this application can benefit your organization.