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TTB Approved 178.5K Products L12M through August 2021, An Increase of 8.3K (+4.9%)

By Category:

  • Beer: 41.8K products approved over the L12M (+3.3% vs. last year) and 10.7K over the L3M (+13.6% vs. last year)
  • Spirits: 21.6K products approved over the L12M (+20.2% vs. last year) and 5.7K over the L3M (+23.4% vs. last year)
  • Wine: 115K products approved over the L12M (+3% vs. last year) and 29.8K over the L3M (+7.8% vs. last year)

By Origin:

  • Domestic: 96.7K products approved over the L12M (+5.2% vs. last year) and 24.5K over the L3M (+6.6% vs. last year)
  • Imports: 81.8K products approved over the L12M (+4.5% vs. last year) and 21.6K over the L3M (+16% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

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Beer, Spirits, & Wine – Packaged Imports Grow +18% By Value L12M through July 2021, Packaged Exports Grow +4%

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +16% by value over the last twelve months and grew +53% by value over the last three months. 35% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) grew +2% by value over the last twelve months and grew +28% by value over the last three months. 26% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +19% by volume and grew +21% by value over the last twelve months. Over the last three months, imports grew +31% by volume and grew +34% by value. 73% of imported beer by value comes from Mexico.
  • Exported beer grew +8% by volume and grew +59% by value over the last twelve months. Over the last three months, exports grew +44% by volume and grew +123% by value. 24% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +18% by volume and grew +17% by value. Over the last three months, volumes grew +44% and grew +63% by value.
  • Imported bulk spirits for the last twelve months grew +2% by volume and declined -5% by value. Over the last three months, volumes declined -5% and grew +8% by value.
  • 33% of all imported packaged spirits by value arrived from Mexico while 37% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -1% by volume and declined -17% by value. Over the last three months, volumes grew +34% and grew +17% by value.
  • Exported bulk spirits for the last twelve months grew +6% by volume and grew +1% by value. Over the last three months, volumes grew +8% and grew +18% by value.
  • 18% of all exported packaged spirits by value is destined for Canada while 30% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +19% by volume and grew +16% by value. Over the last three months, volumes grew +35% and grew +68% by value.
  • Imported bulk wine for the last twelve months grew +20% by volume and grew +29% by value. Over the last three months, volumes grew +44% and grew +58% by value.
  • 35% of all imported packaged wine by value arrived from Italy while 25% of all imported bulk wine by value arrived from France.
  • Exported packaged wine for the last twelve months grew +9% by volume and grew +13% by value. Over the last three months, volumes grew +40% and grew +52% by value.
  • Exported bulk wine for the last twelve months declined -6% by volume and declined -8% by value. Over the last three months, volumes declined -22% and declined -18% by value.
  • 40% of all exported packaged wine by value is destined for Canada while 59% of all exported bulk wine by value is destined for the United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

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TTB Approved 176.8K Products L12M through July 2021, An Increase of 1K (+0.6%)

By Category:

  • Beer: 41.6K products approved over the L12M (–0.1% vs. last year) and 10.2K over the L3M (+14.5% vs. last year)
  • Spirits: 21.4K products approved over the L12M (+20.9% vs. last year) and 5.7K over the L3M (+32.7% vs. last year)
  • Wine: 113.7K products approved over the L12M (–2.3% vs. last year) and 31.6K over the L3M (+11.3% vs. last year)

By Origin:

  • Domestic: 96.5K products approved over the L12M (+3.6% vs. last year) and 25K over the L3M (+9.9% vs. last year)
  • Imports: 80.3K products approved over the L12M (–2.9% vs. last year) and 22.6K over the L3M (+19.4% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

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Beer, Spirits, & Wine – Packaged Imports Grow +13% By Value L12M through June 2021, Packaged Exports Decline -1%

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +12% by value over the last twelve months and grew +48% by value over the last three months. 35% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) declined -1% by value over the last twelve months and grew +27% by value over the last three months. 26% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +18% by volume and grew +21% by value over the last twelve months. Over the last three months, imports grew +43% by volume and grew +47% by value. 73% of imported beer by value comes from Mexico.
  • Exported beer grew +0% by volume and grew +45% by value over the last twelve months. Over the last three months, exports grew +40% by volume and grew +112% by value. 24% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +16% by volume and grew +12% by value. Over the last three months, volumes grew +42% and grew +54% by value.
  • Imported bulk spirits for the last twelve months declined -2% by volume and declined -8% by value. Over the last three months, volumes declined -10% and declined -5% by value.
  • 33% of all imported packaged spirits by value arrived from Mexico while 37% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -5% by volume and declined -20% by value. Over the last three months, volumes grew +29% and grew +2% by value.
  • Exported bulk spirits for the last twelve months grew +6% by volume and declined -2% by value. Over the last three months, volumes declined -4% and grew +28% by value.
  • 18% of all exported packaged spirits by value is destined for Canada while 30% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +16% by volume and grew +8% by value. Over the last three months, volumes grew +29% and grew +54% by value.
  • Imported bulk wine for the last twelve months grew +19% by volume and grew +28% by value. Over the last three months, volumes grew +34% and grew +47% by value.
  • 35% of all imported packaged wine by value arrived from Italy while 26% of all imported bulk wine by value arrived from France.
  • Exported packaged wine for the last twelve months grew +5% by volume and grew +9% by value. Over the last three months, volumes grew +37% and grew +50% by value.
  • Exported bulk wine for the last twelve months declined -1% by volume and declined -3% by value. Over the last three months, volumes declined -19% and declined -15% by value.
  • 41% of all exported packaged wine by value is destined for Canada while 60% of all exported bulk wine by value is destined for the United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

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Spirits Lead the Acceleration in Seltzer/RTD Label Approvals

Label approvals for seltzer and seltzer-like products continue to accelerate in 2021. Currently in 2021, approvals are trending at 334 per month versus 228 approvals per month in 2020 (the TTB approved 2,002 labels in 2020 in total and has already approved 2,741 in 2021 through June). These trends continue to point to increasing fragmentation in the seltzer/RTD space and, clearly, many companies are chasing their share of seltzer’s phenomenal growth.

This acceleration in label approvals is driven almost entirely by Spirits-based products. Wine and Beer are seeing positive trendlines in approvals but nothing like Spirits products.

Vodka is the leading base spirit of label approvals in 2021 (YTD through June) with Whiskey/Bourbon and Tequila/Agave roughly tied for second. Gin and Rum products trail significantly behind (perhaps this is a manifestation of the overall popularity, or lack thereof, of these categories at large).

Citrus-based flavors tend to dominate the field (including, Lime, Lemon, Orange, and Citrus) coupled with the generic Fruit offering. In addition to flavors, also visible are typical RTDs and mixed drinks including Margarita, Mule, Manhattan, and Daiquiri.

More and more players continue to enter (or expand their existing portfolios) this space. Looking to the large spirits players alone, we’ve seen label approvals this year such as:

  • Absolut Vodka Soda – Lime & Cucumber, Raspberry & Lemongrass (all 2/10/21)
  • Bacardi – Bahama Mama (5/21/21), Mojito (4/22/21), Rum Punch (4/22/21), Sunset Punch (6/8/21)
  • Bombay Bramble Gin and Tonic – Blackberry & Raspberry (4/7/21)
  • Captain Morgan – Long Island Iced Tea (2/24/21), Mai Tai (2/28/21), Tropical Punch (2/18/21)
  • Casamigos Ranch Water – Grapefruit, Lime, Mango, Pineapple (all 3/3/21)
  • Crown Royal – Peach Tea (5/3/21), Whisky and Cola (3/8/21), Washington Apple (3/5/21)
  • Jose Cuervo Playamar – Mango (2/18/21), Black Cherry (2/18/21), Lime (1/27,21), Grapefruit (1/27/21)
  • Malibu Cocktail – Watermelon Mojito, Strawberry Daiquiri, Pina Colada, Pineapple Bay Breeze (all 3/24/21)
  • On The Rocks Cocktails (by Beam) – The Manhattan with Basil & Harden, The Old Fashioned with Knob Creek, The Aviation with Larios, The Mai Tai with Cruzan (all 6/8/21), The Margarita with Hornitos (6/15/21)

This above list represents a small handful of the many label approvals sought and granted to other suppliers all vying to break into this space.

All of this information was compiled using bw166’s Label Inquiry application. Please visit our Introducing Label Inquiry page for more details or contact us at admin@bw166.com if you have any questions on how this application can benefit your organization.