TTB Product Approvals down -11.7% over the Last Three Months through June 2020 (L12M: +5.2%)

This near-term decline corresponds with the current COVID-19 environment and is predominantly driven by Wine approvals though all three categories are seeing a tremendous deceleration versus the L12M time period.

By Category:

  • Beer: 8.6K product approvals over the L3M, –3.2% vs. last year (L12M: +7.7%).
  • Spirits: 4K product approvals over the L3M, +0.9% vs. last year (L12M: +20.2%).
  • Wine: 27.1K product approvals over the L3M, –15.6% vs. last year (L12M: +2.5%).

Likely as a result of tariff threats compounded by COVID-19, the near-term decline is driven by Imports.

By Origin:

  • Domestic: 22.2K product approvals over the L3M, +3.2% vs. last year (L12M: +11.9%).
  • Imports: 17.5K product approvals over the L3M, –25.3% vs. last year (L12M: –1.3%).

These approvals may also hint at other dynamics in the industry.

  • Domestic Beer approvals are down -0.1% L3M vs. +9.0% over the L12M possibly indicating weakness in the craft beer space.
  • Domestic Wine approvals are still up +5.8% L3M vs. +12.7% over the L12M. Total Wine approvals are disproportionately concentrated in Imports (vs. Beer and Spirits) with 60% of Wine products approved over L12M being imports.

Ultimately, these results may indicate a near-term shift in new product introductions moving forward. 

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

TTB Approved 176.1K Products Over Last Twelve Months through May 2020, An Increase of 4.6K (+2.7%)

By Category:

  • Beer: 41.6K products approved over the L12M (+5.8% vs. last year) and 9.7K over the L3M (–9.5% vs. last year)
  • Spirits: 17.4K products approved over the L12M (+19.6% vs. last year) and 4.7K over the L3M (+18.5% vs. last year)
  • Wine: 117.1K products approved over the L12M (–0.5% vs. last year) and 28.4K over the L3M (–23.3% vs. last year)

By Origin:

  • Domestic: 91.6K products approved over the L12M (+8.9% vs. last year) and 24K over the L3M (–6.2% vs. last year)
  • Imports: 84.5K products approved over the L12M (–3.3% vs. last year) and 18.8K over the L3M (–27.9% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

TTB Approved 180.1K Products Over Last Twelve Months through April 2020, An Increase of 8.7K (+5.1%)

By Category:

  • Beer: 42.1K products approved over the L12M (+7.7% vs. last year) and 10.5K over the L3M (–21.1% vs. last year)
  • Spirits: 17.4K products approved over the L12M (+19.8% vs. last year) and 4.7K over the L3M (+11.3% vs. last year)
  • Wine: 120.7K products approved over the L12M (+2.4% vs. last year) and 29.4K over the L3M (–22.2% vs. last year)

By Origin:

  • Domestic: 92.1K products approved over the L12M (+9.5% vs. last year) and 25.1K over the L3M (–12.5% vs. last year)
  • Imports: 88K products approved over the L12M (+0.9% vs. last year) and 19.5K over the L3M (–26.7% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

TTB Approved 184.9K Products Over Last Twelve Months through February 2020, An Increase of 15.6K (+9.2%)

By Category:

  • Beer: 42.6K products approved over the L12M (+12.3% vs. last year) and 10.1K over the L3M (+17.1% vs. last year)
  • Spirits: 16.6K products approved over the L12M (+16.6% vs. last year) and 3.6K over the L3M (+34.4% vs. last year)
  • Wine: 125.7K products approved over the L12M (+7.3% vs. last year) and 25.6K over the L3M (+26.1% vs. last year)

By Origin:

  • Domestic: 93.1K products approved over the L12M (+13.6% vs. last year) and 22K over the L3M (+31% vs. last year)
  • Imports: 91.8K products approved over the L12M (+5% vs. last year) and 17.3K over the L3M (+16.8% vs. last year)

As a benefit to our newsletter subscribers, we are making available the full February 2020 report here.

Additionally, we are also working on a web application to make searching for and viewing individual product approvals much easier. We are looking for several beta testers who might be willing to explore and use this offering at no cost. If you’d be interested in participating, please email katie.griffitts@bw166.com.

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report.

TTB Approved 180.4K Products Over Last Twelve Months through December 2019, An Increase of 7.8K (+4.5%)

By Category:

  • Beer: 41.3K products approved over the L12M (+9.1% vs. last year) and 10K over the L3M (+11.9% vs. last year)
  • Spirits: 16.1K products approved over the L12M (+10.7% vs. last year) and 4.9K over the L3M (+39.3% vs. last year)
  • Wine: 123K products approved over the L12M (+2.3% vs. last year) and 27K over the L3M (+13.8% vs. last year)

By Origin:

  • Domestic: 88.8K products approved over the L12M (+7.2% vs. last year) and 20.6K over the L3M (+16.2% vs. last year)
  • Imports: 91.5K products approved over the L12M (+2% vs. last year) and 21.2K over the L3M (+15.4% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report.