TTB Approved 177.6K Products L12M through March 2022, An Increase of 11.7K (+7.1%)

By Category:

  • Beer: 42.9K products approved over the L12M (+8.1% vs. last year) and 11.2K over the L3M (–3.3% vs. last year)
  • Spirits: 21.7K products approved over the L12M (+12.2% vs. last year) and 5K over the L3M (–4.2% vs. last year)
  • Wine: 113K products approved over the L12M (+5.7% vs. last year) and 29.3K over the L3M (–2.9% vs. last year)

By Origin:

  • Domestic: 95.2K products approved over the L12M (+2.6% vs. last year) and 24.9K over the L3M (–7.4% vs. last year)
  • Imports: 82.4K products approved over the L12M (+12.7% vs. last year) and 20.7K over the L3M (+2.6% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

TTB Approved 179K Products L12M through December 2021, An Increase of 14.7K (+8.9%)

By Category:

  • Beer: 43.3K products approved over the L12M (+8.8% vs. last year) and 10.5K over the L3M (+9.3% vs. last year)
  • Spirits: 21.9K products approved over the L12M (+17.1% vs. last year) and 5.3K over the L3M (–1.6% vs. last year)
  • Wine: 113.9K products approved over the L12M (+7.6% vs. last year) and 23.1K over the L3M (–7% vs. last year)

By Origin:

  • Domestic: 97.2K products approved over the L12M (+5.8% vs. last year) and 21.6K over the L3M (+0.4% vs. last year)
  • Imports: 81.9K products approved over the L12M (+12.9% vs. last year) and 17.2K over the L3M (–5.6% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

TTB Approved 178.8K Products L12M through November 2021, An Increase of 15.8K (+9.7%)

By Category:

  • Beer: 43.2K products approved over the L12M (+11.5% vs. last year) and 10.8K over the L3M (+13.8% vs. last year)
  • Spirits: 22.1K products approved over the L12M (+22.8% vs. last year) and 5.6K over the L3M (+10.3% vs. last year)
  • Wine: 113.5K products approved over the L12M (+6.8% vs. last year) and 23K over the L3M (–6.2% vs. last year)

By Origin:

  • Domestic: 97.1K products approved over the L12M (+8.2% vs. last year) and 21.2K over the L3M (+2.2% vs. last year)
  • Imports: 81.7K products approved over the L12M (+11.6% vs. last year) and 18.3K over the L3M (–0.8% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

TTB Approved 179.6K Products L12M through October 2021, An Increase of 15.9K (+9.7%)

By Category:

  • Beer: 42.9K products approved over the L12M (+7.3% vs. last year) and 11.2K over the L3M (+12.4% vs. last year)
  • Spirits: 22.1K products approved over the L12M (+23.9% vs. last year) and 5.6K over the L3M (+14.9% vs. last year)
  • Wine: 114.6K products approved over the L12M (+8.2% vs. last year) and 24.3K over the L3M (+3.6% vs. last year)

By Origin:

  • Domestic: 97.2K products approved over the L12M (+7.5% vs. last year) and 22K over the L3M (+3.3% vs. last year)
  • Imports: 82.4K products approved over the L12M (+12.4% vs. last year) and 19.1K over the L3M (+12.4% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

Line Extensions and New Entrants Continue to Expand the ABA Product Space

New Product Labels

We recently looked through the latest new product approvals from the TTB using our Label Inquiry tool and wanted to highlight some interesting approvals over the last month in the ABA space:

New Product Labels

  • High Noon Sun Sips received approvals for two new flavors Guava (9/4/2021) and Lemon (10/8/2021)
  • Nutrl Vodka Seltzer flavor extension: Cranberry Apple (9/16/2021)
  • Hornitos Tequila Seltzer flavor extensions: Black Cherry (10/4/2021) and Peach (9/15/2021)
  • Barefoot Bubbly line extensions of Fruitscato flavors: Peach and Blackberry (both 9/13/2021)
  • Bota Box is also entering the space with Bota’rita in Strawberry (9/27/2021) and Lime (10/8/2021) – both 1.5L premixed wine cocktails at 13.5% ABV

Two other interesting product approvals:

New Product Labels

  • Joel Gott looks to be moving into a more premium price point with the approval of a Napa Valley appellated Cab under the label Gott (9/24/2021)
  • Modelo expanding with Modelo Oro, a 90-calorie light beer at 4.2% ABV (9/29/2021)

Please contact us at admin@bw166.com if you’d like to explore how to incorporate Label Inquiry into your analytical workflows and keep up to date on new competitive products before they hit store shelves.