Category: product approvals

Posts related to TTB Product Approvals

Spirits RTD Label Approvals slow from 2021 Highs But Still Many New Entrants

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We received a recent request on Twitter to provide an update on an article from last year on Seltzer/RTD label approvals. With recent slow-downs in selzter’s growth, it made sense to provide an update. Label approvals for seltzer products have decelerated from 2021 highs.

Currently, in 2022, approvals are trending at 208 per month versus 276 approvals per month in 2021 (the TTB approved 3,315 labels in 2021 in total and has already approved 1,042 in 2022). Since 2019, the TTB has approved 8,864 labels. These numbers are also an undercount as not all beer/malt-based seltzers require a COLA from the TTB.

Spirits-based products have stabilized trends at around 200 label approvals per month. Beer-based approvals are decelerating while wine-based approvals show slight signs of acceleration.

Vodka is the leading base spirit of label approvals in 2022 (YTD through May) with Tequila/Agave and Whiskey/Bourbon not far behind. Gin and Rum products continue to trail significantly as a base spirit.

Citrus-based flavors tend to dominate the field (including, Lime, Lemon, Orange, and Citrus) coupled with the generic, Fruit offering. In addition to flavors, also visible are typical RTDs and mixed drinks including Margarita, Mule, Mojito, and Martini.

All of this information was compiled using bw166’s Label Inquiry application. Please visit our Introducing Label Inquiry page for more details.

TTB Approved 176K Products L12M through April 2022, An Increase of 5.1K (+3%)

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By Category:

  • Beer: 43.3K products approved over the L12M (+7.4% vs. last year) and 11.7K over the L3M (+3.4% vs. last year)
  • Spirits: 22K products approved over the L12M (+9.9% vs. last year) and 5.7K over the L3M (–1.4% vs. last year)
  • Wine: 110.7K products approved over the L12M (+0.1% vs. last year) and 31.3K over the L3M (–10.4% vs. last year)

By Origin:

  • Domestic: 95.3K products approved over the L12M (+1.1% vs. last year) and 26.4K over the L3M (–4.7% vs. last year)
  • Imports: 80.7K products approved over the L12M (+5.3% vs. last year) and 22.2K over the L3M (–8.4% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

TTB Approved 177.6K Products L12M through March 2022, An Increase of 11.7K (+7.1%)

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By Category:

  • Beer: 42.9K products approved over the L12M (+8.1% vs. last year) and 11.2K over the L3M (–3.3% vs. last year)
  • Spirits: 21.7K products approved over the L12M (+12.2% vs. last year) and 5K over the L3M (–4.2% vs. last year)
  • Wine: 113K products approved over the L12M (+5.7% vs. last year) and 29.3K over the L3M (–2.9% vs. last year)

By Origin:

  • Domestic: 95.2K products approved over the L12M (+2.6% vs. last year) and 24.9K over the L3M (–7.4% vs. last year)
  • Imports: 82.4K products approved over the L12M (+12.7% vs. last year) and 20.7K over the L3M (+2.6% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

TTB Approved 179K Products L12M through December 2021, An Increase of 14.7K (+8.9%)

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By Category:

  • Beer: 43.3K products approved over the L12M (+8.8% vs. last year) and 10.5K over the L3M (+9.3% vs. last year)
  • Spirits: 21.9K products approved over the L12M (+17.1% vs. last year) and 5.3K over the L3M (–1.6% vs. last year)
  • Wine: 113.9K products approved over the L12M (+7.6% vs. last year) and 23.1K over the L3M (–7% vs. last year)

By Origin:

  • Domestic: 97.2K products approved over the L12M (+5.8% vs. last year) and 21.6K over the L3M (+0.4% vs. last year)
  • Imports: 81.9K products approved over the L12M (+12.9% vs. last year) and 17.2K over the L3M (–5.6% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

TTB Approved 178.8K Products L12M through November 2021, An Increase of 15.8K (+9.7%)

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By Category:

  • Beer: 43.2K products approved over the L12M (+11.5% vs. last year) and 10.8K over the L3M (+13.8% vs. last year)
  • Spirits: 22.1K products approved over the L12M (+22.8% vs. last year) and 5.6K over the L3M (+10.3% vs. last year)
  • Wine: 113.5K products approved over the L12M (+6.8% vs. last year) and 23K over the L3M (–6.2% vs. last year)

By Origin:

  • Domestic: 97.1K products approved over the L12M (+8.2% vs. last year) and 21.2K over the L3M (+2.2% vs. last year)
  • Imports: 81.7K products approved over the L12M (+11.6% vs. last year) and 18.3K over the L3M (–0.8% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.