Spirits RTD Label Approvals slow from 2021 Highs But Still Many New Entrants

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We received a recent request on Twitter to provide an update on an article from last year on Seltzer/RTD label approvals. With recent slow-downs in selzter’s growth, it made sense to provide an update. Label approvals for seltzer products have decelerated from 2021 highs.

Currently, in 2022, approvals are trending at 208 per month versus 276 approvals per month in 2021 (the TTB approved 3,315 labels in 2021 in total and has already approved 1,042 in 2022). Since 2019, the TTB has approved 8,864 labels. These numbers are also an undercount as not all beer/malt-based seltzers require a COLA from the TTB.

Spirits-based products have stabilized trends at around 200 label approvals per month. Beer-based approvals are decelerating while wine-based approvals show slight signs of acceleration.

Vodka is the leading base spirit of label approvals in 2022 (YTD through May) with Tequila/Agave and Whiskey/Bourbon not far behind. Gin and Rum products continue to trail significantly as a base spirit.

Citrus-based flavors tend to dominate the field (including, Lime, Lemon, Orange, and Citrus) coupled with the generic, Fruit offering. In addition to flavors, also visible are typical RTDs and mixed drinks including Margarita, Mule, Mojito, and Martini.

All of this information was compiled using bw166’s Label Inquiry application. Please visit our Introducing Label Inquiry page for more details.

TTB Approved 176K Products L12M through April 2022, An Increase of 5.1K (+3%)

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By Category:

  • Beer: 43.3K products approved over the L12M (+7.4% vs. last year) and 11.7K over the L3M (+3.4% vs. last year)
  • Spirits: 22K products approved over the L12M (+9.9% vs. last year) and 5.7K over the L3M (–1.4% vs. last year)
  • Wine: 110.7K products approved over the L12M (+0.1% vs. last year) and 31.3K over the L3M (–10.4% vs. last year)

By Origin:

  • Domestic: 95.3K products approved over the L12M (+1.1% vs. last year) and 26.4K over the L3M (–4.7% vs. last year)
  • Imports: 80.7K products approved over the L12M (+5.3% vs. last year) and 22.2K over the L3M (–8.4% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

Beer, Spirits, & Wine – Packaged Imports Grow +24% By Value L12M through March 2022, Packaged Exports Grow +19%

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Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +22% by value over the last twelve months and grew +18% by value over the last three months. 37% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) grew +26% by value over the last twelve months and grew +36% by value over the last three months. 28% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +11% by volume and grew +13% by value over the last twelve months. Over the last three months, imports grew +10% by volume and grew +12% by value. 78% of imported beer by value comes from Mexico.
  • Exported beer grew +8% by volume and grew +22% by value over the last twelve months. Over the last three months, exports declined -3% by volume and declined -3% by value. 23% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +16% by volume and grew +28% by value. Over the last three months, volumes grew +16% and grew +33% by value.
  • Imported bulk spirits for the last twelve months declined -8% by volume and declined -12% by value. Over the last three months, volumes grew +12% and grew +29% by value.
  • 38% of all imported packaged spirits by value arrived from Mexico while 33% of all imported bulk spirits by value arrived from Mexico.
  • Exported packaged spirits for the last twelve months grew +27% by volume and grew +14% by value. Over the last three months, volumes grew +45% and grew +47% by value.
  • Exported bulk spirits for the last twelve months grew +20% by volume and grew +40% by value. Over the last three months, volumes grew +22% and grew +48% by value.
  • 17% of all exported packaged spirits by value is destined for Canada while 34% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +11% by volume and grew +30% by value. Over the last three months, volumes declined -10% and grew +8% by value.
  • Imported bulk wine for the last twelve months grew +16% by volume and grew +6% by value. Over the last three months, volumes grew +3% and declined -26% by value.
  • 34% of all imported packaged wine by value arrived from France while 25% of all imported bulk wine by value arrived from Chile.
  • Exported packaged wine for the last twelve months grew +18% by volume and grew +24% by value. Over the last three months, volumes grew +5% and grew +20% by value.
  • Exported bulk wine for the last twelve months declined -23% by volume and declined -24% by value. Over the last three months, volumes declined -10% and declined -2% by value.
  • 39% of all exported packaged wine by value is destined for Canada while 57% of all exported bulk wine by value is destined for United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

TTB Approved 177.6K Products L12M through March 2022, An Increase of 11.7K (+7.1%)

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By Category:

  • Beer: 42.9K products approved over the L12M (+8.1% vs. last year) and 11.2K over the L3M (–3.3% vs. last year)
  • Spirits: 21.7K products approved over the L12M (+12.2% vs. last year) and 5K over the L3M (–4.2% vs. last year)
  • Wine: 113K products approved over the L12M (+5.7% vs. last year) and 29.3K over the L3M (–2.9% vs. last year)

By Origin:

  • Domestic: 95.2K products approved over the L12M (+2.6% vs. last year) and 24.9K over the L3M (–7.4% vs. last year)
  • Imports: 82.4K products approved over the L12M (+12.7% vs. last year) and 20.7K over the L3M (+2.6% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

Beer, Spirits, & Wine – Packaged Imports Grow +23% By Value L12M through February 2022, Packaged Exports Grow +18%

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Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +20% by value over the last twelve months and grew +15% by value over the last three months. 36% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) grew +22% by value over the last twelve months and grew +33% by value over the last three months. 28% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +9% by volume and grew +11% by value over the last twelve months. Over the last three months, imports grew +4% by volume and grew +6% by value. 78% of imported beer by value comes from Mexico.
  • Exported beer grew +11% by volume and grew +30% by value over the last twelve months. Over the last three months, exports declined -15% by volume and declined -16% by value. 23% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +16% by volume and grew +26% by value. Over the last three months, volumes grew +14% and grew +34% by value.
  • Imported bulk spirits for the last twelve months declined -13% by volume and declined -16% by value. Over the last three months, volumes declined -14% and grew +1% by value.
  • 37% of all imported packaged spirits by value arrived from Mexico while 33% of all imported bulk spirits by value arrived from Mexico.
  • Exported packaged spirits for the last twelve months grew +24% by volume and grew +8% by value. Over the last three months, volumes grew +44% and grew +48% by value.
  • Exported bulk spirits for the last twelve months grew +15% by volume and grew +32% by value. Over the last three months, volumes grew +61% and grew +55% by value.
  • 17% of all exported packaged spirits by value is destined for Canada while 35% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +12% by volume and grew +29% by value. Over the last three months, volumes declined -4% and grew +7% by value.
  • Imported bulk wine for the last twelve months grew +17% by volume and grew +11% by value. Over the last three months, volumes grew +10% and declined -15% by value.
  • 34% of all imported packaged wine by value arrived from France while 24% of all imported bulk wine by value arrived from Chile.
  • Exported packaged wine for the last twelve months grew +18% by volume and grew +25% by value. Over the last three months, volumes declined -3% and grew +6% by value.
  • Exported bulk wine for the last twelve months declined -24% by volume and declined -26% by value. Over the last three months, volumes declined -32% and declined -32% by value.
  • 38% of all exported packaged wine by value is destined for Canada while 58% of all exported bulk wine by value is destined for the United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.