Total Beverage Alcohol Spending Continues Growth: +4.0% through July 2016

For twelve months ending July, the bw166 Total Beverage Alcohol Overview shows total consumer spending on beverage alcohol at $229.8 billion, an increase of 4.0% and an acceleration of the growth from June. The bw166 Total Beverage Alcohol Index, the standard in measuring overall consumption, stands at 119.8, a 1.9% increase over the prior twelve months.

Beer volumes entering the market are up 1.50% over twelve months and are up 1.4% over three months.  This is a material improvement compared to the twelve month results through June.

Wine volumes (including Cider which is not materially impacting trends) entering the market are up 4.6% over twelve months and up 4.4% over three months. This is consistent with results through June.

Spirits volumes entering the market are up 2.3% over twelve months and 2.5% over three months. This is consistent with results through June.

The bw166 Total Beverage Alcohol Overview Report tracks all tax paid shipments into the US market including domestic products, packaged imports and bulk imports.  The reports also track total consumer spending on beverage alcohol in both the on and off premise channels. Subscribe now to receive the most complete view of the total beverage alcohol market.

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Beverage Alcohol Spending Up 3.4%

For 12 months ending June 30th 2016 the bw166 Total Beverage Alcohol Overview shows total consumer spending on Beverage Alcohol at just over $222 Billion, an increase of 3.4% versus the prior 12 months. The bw166 Total Beverage Alcohol Index stands at 119.04, a 1.5% increase over the prior 12 months.

Overall Beer volumes entering the market are up .23% over twelve months and are up .24% over three months.

Wine volumes entering the market are up 4.4% over twelve months and are up 4.5% over three months.  Note Wine trends include Cider but it is not materially impacting the trends.

Spirits volumes entering the market are up 2.0% over twelve months and 2.7% over three months.

bw166 reports track all tax paid shipments into the US market including Domestic Products, Packaged Imports and Bulk Imports.  The reports also track total consumer spending on Beverage Alcohol in both the on and off premise channels.  This is the most complete view of the Total Beverage Alcohol market on a consistent basis.

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bw166’s TBA Servings Index grows 1.5% to 119 in May 2016

bw166 recently introduced the Advance Edition of its Total Beverage Alcohol Overview report, which is included in the subscription price for all current and future subscribers.  This new edition, released approximately 15 days after the end of each month, provides beverage alcohol companies a prompt and holistic reference for the total market which can be used in conjunction with other market segment information such as scan data and depletion reports.

Highlights of the Total Beverage Alcohol Overview for the 12 months ending May 2016 include:

  • The bw166 Total Beverage Alcohol Servings Index (a standardized, single reference point of total alcoholic beverage consumption) stands at 119, a 1.50% increase over the prior year
  • Consumers spent $222 billion on beverage alcohol across both on and off premise retailers
  • Beer volume remains soft, showing an increase of only 0.23%
  • Spirits volume grew 2.03% over the last year
  • Wine volume (including Cider) leads the beverage alcohol segment, with growth of 4.41%

While the timeliness of the new Advance edition represents a significant step forward in total beverage alcohol reporting, of paramount importance is the trustworthiness of the data in driving decision making. As such, bw166 has worked to drive the algorithms used for the Advance edition to a greater than 99.5% accuracy across rolling twelve-month data over the last ten years, as demonstrated below:

TBA Spend

Beer Volume

Wine Volume

Spirits Volume

 

For more details on the bw166 Total Beverage Alcohol Overview please click here.