Beer, Spirits, & Wine – Packaged Imports Decline -6% By Value L12M through February 2021, Packaged Exports Decline -13%

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) declined -5% by value over the last twelve months and grew +2% by value over the last three months. 34% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) declined -12% by value over the last twelve months and declined -22% by value over the last three months. 24% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer remained flat by volume and grew +2% by value over the last twelve months. Over the last three months, imports grew +11% by volume and grew +13% by value. 72% of imported beer by value comes from Mexico.
  • Exported beer declined -24% by volume and declined -8% by value over the last twelve months. Over the last three months, exports grew +13% by volume and grew +11% by value. 26% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +3% by volume and declined -6% by value. Over the last three months, volumes grew +10% and grew +5% by value.
  • Imported bulk spirits for the last twelve months grew +6% by volume and declined -5% by value. Over the last three months, volumes grew +2% and declined -15% by value.
  • 32% of all imported packaged spirits by value arrived from Mexico while 41% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -18% by volume and declined -17% by value. Over the last three months, volumes declined -23% and declined -41% by value.
  • Exported bulk spirits for the last twelve months grew +26% by volume and declined -12% by value. Over the last three months, volumes declined -9% and declined -22% by value.
  • 17% of all exported packaged spirits by value is destined for Panama while 25% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +8% by volume and declined -11% by value. Over the last three months, volumes grew +1% and declined -8% by value.
  • Imported bulk wine for the last twelve months grew +11% by volume and grew +19% by value. Over the last three months, volumes grew +7% and grew +20% by value.
  • 35% of all imported packaged wine by value arrived from Italy while 22% of all imported bulk wine by value arrived from France.
  • Exported packaged wine for the last twelve months declined -14% by volume and declined -11% by value. Over the last three months, volumes declined -4% and declined -8% by value.
  • Exported bulk wine for the last twelve months grew +11% by volume and declined -2% by value. Over the last three months, volumes declined -21% and declined -23% by value.
  • 43% of all exported packaged wine by value is destined for Canada while 57% of all exported bulk wine by value is destined for United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

TTB Approved 164.4K Products L12M through February 2021, A Decrease of -20.6K (–11.1%)

By Category:

  • Beer: 39.4K products approved over the L12M (–7.6% vs. last year) and 10.8K over the L3M (+6.7% vs. last year)
  • Spirits: 19K products approved over the L12M (+14.2% vs. last year) and 4.8K over the L3M (+32.9% vs. last year)
  • Wine: 106K products approved over the L12M (–15.7% vs. last year) and 25.3K over the L3M (–1.1% vs. last year)

By Origin:

  • Domestic: 91.9K products approved over the L12M (–1.3% vs. last year) and 24.2K over the L3M (+9.9% vs. last year)
  • Imports: 72.5K products approved over the L12M (–21.1% vs. last year) and 16.7K over the L3M (–3.5% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.

Beer, Spirits, & Wine – Packaged Imports Decline -4% By Value L12M through January 2021, Packaged Exports Decline -10%

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) declined -4% by value over the last twelve months and grew +13% by value over the last three months. 34% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) declined -6% by value over the last twelve months and declined -12% by value over the last three months. 23% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +1% by volume and grew +3% by value over the last twelve months. Over the last three months, imports grew +22% by volume and grew +24% by value. 72% of imported beer by value comes from Mexico.
  • Exported beer declined -28% by volume and declined -8% by value over the last twelve months. Over the last three months, exports grew +4% by volume and grew +6% by value. 25% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +3% by volume and declined -6% by value. Over the last three months, volumes grew +16% and grew +16% by value.
  • Imported bulk spirits for the last twelve months grew +8% by volume and grew +5% by value. Over the last three months, volumes grew +5% and grew +12% by value.
  • 31% of all imported packaged spirits by value arrived from Mexico while 44% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -20% by volume and declined -10% by value. Over the last three months, volumes declined -15% and declined -30% by value.
  • Exported bulk spirits for the last twelve months grew +20% by volume and declined -3% by value. Over the last three months, volumes declined -10% and declined -9% by value.
  • 20% of all exported packaged spirits by value is destined for Panama while 24% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +10% by volume and declined -9% by value. Over the last three months, volumes grew +10% and grew +1% by value.
  • Imported bulk wine for the last twelve months grew +13% by volume and grew +20% by value. Over the last three months, volumes grew +6% and grew +7% by value.
  • 35% of all imported packaged wine by value arrived from Italy while 22% of all imported bulk wine by value arrived from Chile.
  • Exported packaged wine for the last twelve months declined -13% by volume and declined -10% by value. Over the last three months, volumes declined -3% and declined -7% by value.
  • Exported bulk wine for the last twelve months grew +13% by volume and grew +0% by value. Over the last three months, volumes declined -6% and declined -12% by value.
  • 42% of all exported packaged wine by value is destined for Canada while 58% of all exported bulk wine by value is destined for the United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

Beer, Spirits, & Wine – Packaged Imports Decline -4% By Value L12M through December 2020, Packaged Exports Decline -6%

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) declined -3% by value over the last twelve months and grew +8% by value over the last three months. 33% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) declined -3% by value over the last twelve months and declined -4% by value over the last three months. 23% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +1% by volume and grew +3% by value over the last twelve months. Over the last three months, imports grew +22% by volume and grew +23% by value. 72% of imported beer by value comes from Mexico.
  • Exported beer declined -27% by volume and declined -5% by value over the last twelve months. Over the last three months, exports declined -2% by volume and grew +4% by value. 23% of exported beer by value goes to Chile.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +2% by volume and declined -7% by value. Over the last three months, volumes grew +8% and grew +2% by value.
  • Imported bulk spirits for the last twelve months grew +12% by volume and grew +3% by value. Over the last three months, volumes grew +10% and grew +9% by value.
  • 30% of all imported packaged spirits by value arrived from Mexico while 42% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -23% by volume and declined -5% by value. Over the last three months, volumes declined -10% and declined -20% by value.
  • Exported bulk spirits for the last twelve months grew +28% by volume and grew +0% by value. Over the last three months, volumes grew +26% and grew +5% by value.
  • 23% of all exported packaged spirits by value is destined for Panama while 24% of all exported bulk spirits by value is destined for Canada.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +13% by volume and declined -5% by value. Over the last three months, volumes grew +16% and grew +4% by value.
  • Imported bulk wine for the last twelve months grew +10% by volume and grew +13% by value. Over the last three months, volumes grew +13% and grew +5% by value.
  • 35% of all imported packaged wine by value arrived from Italy while 23% of all imported bulk wine by value arrived from Chile.
  • Exported packaged wine for the last twelve months declined -13% by volume and declined -8% by value. Over the last three months, volumes declined -5% and declined -4% by value.
  • Exported bulk wine for the last twelve months grew +12% by volume and declined 0% by value. Over the last three months, volumes grew +10% and declined -4% by value.
  • 41% of all exported packaged wine by value is destined for Canada while 58% of all exported bulk wine by value is destined for the United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

Product Approval Trends Heading Into 2021

To coincide with the release of data concerning December 2020 Product Approvals, we thought we’d also highlight some of the interesting trends we’ve seen approved since October 2020. This information was gathered using our latest tool, Label Inquiry.

Lemonades

  • Diageo has received product approvals for Smirnoff Pink Lemonade Vodka (approved 12/3/2020) as well as Smirnoff Ice Pink Lemonade (12/8/2020)
  • Labatt Blue Light Seltzer Lemonade and also in Peach, Raspberry, and Black Cherry (approved 12/15/2020)

Alternative Packaging for Wines

  • Bota Box Breeze Pinot Grigio, Sauvignon Blanc, Red Blend, and Rose (low-calorie offerings from Delicato, approved 11/10/2020)
  • Constellation received approvals for Robert Mondavi Private Selection 1.5L Boxed Wine Buttery Chardonnay, Cabernet Sauvignon (approved 10/7/2020) as well as Ruffino Pinot Grigio 1.5L Boxed Wine (approved 10/22/2020) and Ruffino Rosso 1.5L Boxed Wine (approved 10/6/2020)
  • Barefoot Fruitscato 3L Boxed Wine Sweet Strawberry, Sweet Blueberry, and Sweet (from Gallo, approved 12/8/2020)
  • Pool House by Francis Ford Coppolla canned wines in Pinot Noir, Rose, Brut Rose, and Sauvignon Blanc (featuring 75 calories per serving labeling) – also approved as 750ml (approved 1/14/2021)

Botanicals/Infusions

  • Belvedere Organic Infusions Vodka Soda (98 calories per can) in Blackberry & Lemongrass, Pear & Ginger, and Lemon & Basil (approved 12/17/2020). Belvedere also received approvals for the same infusions in an 80 proof Vodka format
  • Beefeater Botanics Blackberry Lemon & Thyme, Raspberry & Mint, and Lemon & Ginger (approved 10/28/2020).
  • Plant Botanical Vodka Seltzer in Strawberry Mint, Pineapple Lemonade, Blood Orange Lime, and Passion Fruit Pear (approved 12/28/2020)

Low-Calorie Offerings

  • This trend is prevalent across the board, especially within the seltzer/seltzer-like space where every product approved seems to convey how there are less than 100 calories per can/serving. Even wine products are entering this mix (including Bota Box Breeze and Pool House mentioned above)
  • Chateau Ste. Michelle Elements in Papaya Jasmine White Blend, Strawberry Hibiscus Rose, and Peach Ginger White Blend (all marked as 90 calories per serving, approved 12/1/2020)
  • Kim Crawford Illuminate Sauvignon Blanc and Rose (70 calories per serving, approved 11/3/2020)

And now, our usual monthly update:

TTB Approved 164.1K Products L12M through December 2020, A Decrease of -15.6K (–8.7%)

By Category:

  • Beer: 39.8K products approved over the L12M (–3.3% vs. last year) and 9.6K over the L3M (–2.7% vs. last year)
  • Spirits: 18.4K products approved over the L12M (+15.1% vs. last year) and 5.2K over the L3M (+9.4% vs. last year)
  • Wine: 105.9K products approved over the L12M (–13.6% vs. last year) and 24.8K over the L3M (–6.5% vs. last year)

By Origin:

  • Domestic: 91.8K products approved over the L12M (+3.6% vs. last year) and 21.5K over the L3M (+5.7% vs. last year)
  • Imports: 72.3K products approved over the L12M (–20.7% vs. last year) and 18.2K over the L3M (–12.9% vs. last year)

For more information regarding Product Approvals including detailed category breakdowns and origin information (State for Domestic products and Country for Imported products), subscribe to the bw166 Product Approvals Report or visit our website at www.bw166.com.