Line Extensions and New Entrants Continue to Expand the ABA Product Space

We recently looked through the latest new product approvals from the TTB using our Label Inquiry tool and wanted to highlight some interesting approvals over the last month in the ABA space:

New Product Labels

  • High Noon Sun Sips received approvals for two new flavors Guava (9/4/2021) and Lemon (10/8/2021)
  • Nutrl Vodka Seltzer flavor extension: Cranberry Apple (9/16/2021)
  • Hornitos Tequila Seltzer flavor extensions: Black Cherry (10/4/2021) and Peach (9/15/2021)
  • Barefoot Bubbly line extensions of Fruitscato flavors: Peach and Blackberry (both 9/13/2021)
  • Bota Box is also entering the space with Bota’rita in Strawberry (9/27/2021) and Lime (10/8/2021) – both 1.5L premixed wine cocktails at 13.5% ABV

Two other interesting product approvals:

New Product Labels

  • Joel Gott looks to be moving into a more premium price point with the approval of a Napa Valley appellated Cab under the label Gott (9/24/2021)
  • Modelo expanding with Modelo Oro, a 90-calorie light beer at 4.2% ABV (9/29/2021)

Please contact us at if you’d like to explore how to incorporate Label Inquiry into your analytical workflows and keep up to date on new competitive products before they hit store shelves.