For twelve months ending December, the bw166 Total Beverage Alcohol Overview shows total consumer spending on beverage alcohol at $233.5 billion, an increase of 4.2% and a slight deceleration from the 4.7% growth in 2015. The bw166 Total Beverage Alcohol Index, the standard in measuring overall consumption, stands at 119.98, a 1.28% increase over the prior twelve months.
Beer volumes entering the market were 209.3 Million Barrels, up 1.31% over twelve months but are down -1.06% over three months. The growth is primarily driven by imports from Mexico.
Spirits volumes entering the market were 221.3 Million 9L Cases, up 1.92% over twelve months and up 1.80% over three months. This compares to growth of only .57% in 2015. Tequila has shown very strong growth throughout the year, up 7.37%.
Wine volumes (including Cider) entering the market were 423.2 Million 9L Cases, up 1.92% over twelve months. Cider for the year is off -14.48%. Wine excluding Cider reached 399.6 Million 9L cases, up 3.1%. Sparkling Wines have been the the segment with the fastest growth, up 13.55%
Overall consumer goods sales for the last twelve months through December in relevant channels are as follows:
- Supermarkets & Grocery Stores: +1.86%
- Beer, Wine and Liquor Stores: +3.24%
- Warehouse Clubs & Supercenters: +0.54%
- Full Service Restaurants and Drinking Places: +6.17%.
For the year the CPI increase for Beverage Alcohol off premise is +0.84%, The CPI increase for Beverage Alcohol on premise is +2.15%
The bw166 Total Beverage Alcohol Overview Report tracks all tax paid shipments into the US market including domestic products, packaged imports and bulk imports. The reports also track total consumer spending on beverage alcohol in both the on and off premise channels. Subscribe now to receive the most complete view of the total beverage alcohol market.
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