Total Beverage Alcohol Spending Continues Growth: +3.7% through September 2016

For twelve months ending September, the bw166 Total Beverage Alcohol Overview shows total consumer spending on beverage alcohol at $229.8 billion, an increase of 3.69% and a slight deceleration from the growth through August. The bw166 Total Beverage Alcohol Index, the standard in measuring overall consumption, stands at 119.6, a 0.96% increase over the prior twelve months.

Beer volumes entering the market are up 0.70% over twelve months but are down -0.66% over three months.  This is a continued deceleration in the overall beer market.

Spirits volumes entering the market are up 1.36% over twelve months and up 1.91% over three months. This is a slight slowing of the Spirits market versus results for twelve months through August.

Wine volumes (including Cider, which is not materially impacting trends) entering the market are up 3.10% over twelve months but are only up 0.64% over three months.  This is a slight deceleration versus the twelve months through August but an improvement for the three months through August.

Overall consumer goods sales for the last twelve months through august in relevant channels are as follows:

  • Supermarkets & Grocery Stores: +1.65%
  • Beer, Wine and Liquor Stores: +3.01%
  • Warehouse Clubs & Supercenters: +1.09%
  • Full Service Restaurants and Drinking Places: +6.77%.