Industry Insights and Market Intelligence

Periodic Blog Posts that explore the latest trends, data, and analysis shaping the beverage alcohol world – from wine and spirits to beer and beyond.

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2023 – A Difficult Year for TBA

If misery loves company, there was plenty of misery to go around for Beverage Alcohol in 2023. The total servings…

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Beer, Spirits, & Wine – Packaged Imports Decline -9%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) declined -9% by value over the last twelve months…

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The US Beverage Alcohol Market – September 2023

bw166 tracks the total beverage alcohol market in the US based on tax-paid shipments into the market, both domestic and…

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TTB Approved 180.6K Products L12M through September 2023, An…

By Category: Beer: 40.2K products approved over the L12M (–4.8% vs. last year) and 9.2K over the L3M (–4.7% vs. last year)…

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Beer, Spirits, & Wine – Packaged Imports Decline -5%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) declined -5% by value over the last twelve months…

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TTB Approved 179.1K Products L12M through July 2023, An…

By Category: Beer: 40.5K products approved over the L12M (–5.8% vs. last year) and 9.4K over the L3M (–4.6% vs. last year)…

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Beer, Spirits, & Wine – Packaged Imports Decline -2%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) declined -2% by value over the last twelve months…

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TTB Approved 178.4K Products L12M through June 2023, An…

By Category: Beer: 40.7K products approved over the L12M (–5.7% vs. last year) and 10K over the L3M (–7.9% vs. last year)…

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Beer, Spirits, & Wine – Packaged Imports Grow +1%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +1% by value over the last twelve months…

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TTB Approved 177.6K Products L12M through May 2023, Flat…

By Category: Beer: 40.9K products approved over the L12M (–6.3% vs. last year) and 10.9K over the L3M (–8.1% vs. last year)…

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Beer, Spirits, & Wine – Packaged Imports Grow +7%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +7% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +8%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +9% by value over the last twelve months…

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Wine shipments into US reach 400 million cases for…

For twelve months ending December, the bw166 Total Beverage Alcohol Overview shows total consumer spending on beverage alcohol at $233.5…

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The Changed Landscape of Promoting Wine in California

On August 25th, 2016 the Governor of California signed a bill into law that eliminates Instant Rebate Coupons (IRC) funded…

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Brexit and Total Beverage Alcohol – A Quick Primer

After the United Kingdom voted on Thursday to exit the European Union, there has been considerable commentary on the long…

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Observations on the 2015 Preliminary Grape Crush Report

The wine grape crush declined from 3.9 million tons to 3.7 million tons (excluding raisin and table grapes), a 5%…

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Report Timing

Question: Why do you wait so long to release your reports? Answer: Our reports are dependent on various government data sources…

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bw166 Publication Advantages

Question: Why have you started publishing beverage alcohol industry data? Answer: There are 3 key factors that our reports address:…

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Shipments vs. Depletions

Question: Why do you focus on volume entering distribution? Answer: The source of our data is varied government reports at both the…

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Data Verification

Question: How can a subscriber be certain that your data accurately reflects the market? Your wine data especially has some significant…

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Shipment Volatility

Question: Why do your multi period reports start with the longest period? Answer: Our reports deal with product entering distribution channels.…

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Launching bw166 Research Reports

Veteran wine industry executive Jon Moramarco has launched a high -level monthly research report that provides ‘intelligent data’ on the…

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Beer, Spirits, & Wine – Packaged Imports Grow +10%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +11% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +12%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +12% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +12%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +12% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +12%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +12% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +11%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +10% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +15%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +14% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +20%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +18% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +32%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +30% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +24%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +22% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +23%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +20% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +20%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +18% by value over the last twelve months…

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Beer, Spirits, & Wine – Packaged Imports Grow +19%…

Total Beverage Alcohol: Total beverage alcohol imports (including bulk and packaged) grew +17% by value over the last twelve months…

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U.S. Beverage Alcohol Spending Hits $253.8 Billion in 2018,…

Consumers continued to increase spending in the beverage alcohol category with overall spending at $253.8 Billion – an increase of…

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Wine shipments into US reach 400 million cases for…

For twelve months ending December, the bw166 Total Beverage Alcohol Overview shows total consumer spending on beverage alcohol at $233.5…

Read more

The Changed Landscape of Promoting Wine in California

On August 25th, 2016 the Governor of California signed a bill into law that eliminates Instant Rebate Coupons (IRC) funded…

Read more

Brexit and Total Beverage Alcohol – A Quick Primer

After the United Kingdom voted on Thursday to exit the European Union, there has been considerable commentary on the long…

Read more

Observations on the 2015 Preliminary Grape Crush Report

The wine grape crush declined from 3.9 million tons to 3.7 million tons (excluding raisin and table grapes), a 5%…

Read more

Report Timing

Question: Why do you wait so long to release your reports? Answer: Our reports are dependent on various government data sources…

Read more

bw166 Publication Advantages

Question: Why have you started publishing beverage alcohol industry data? Answer: There are 3 key factors that our reports address:…

Read more

Shipments vs. Depletions

Question: Why do you focus on volume entering distribution? Answer: The source of our data is varied government reports at both the…

Read more

Data Verification

Question: How can a subscriber be certain that your data accurately reflects the market? Your wine data especially has some significant…

Read more

Shipment Volatility

Question: Why do your multi period reports start with the longest period? Answer: Our reports deal with product entering distribution channels.…

Read more

Launching bw166 Research Reports

Veteran wine industry executive Jon Moramarco has launched a high -level monthly research report that provides ‘intelligent data’ on the…

Read more

TTB Approved 176K Products L12M through April 2022, An…

By Category: Beer: 43.3K products approved over the L12M (+7.4% vs. last year) and 11.7K over the L3M (+3.4% vs. last year)…

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TTB Approved 177.6K Products L12M through March 2022, An…

By Category: Beer: 42.9K products approved over the L12M (+8.1% vs. last year) and 11.2K over the L3M (–3.3% vs. last year)…

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TTB Approved 179K Products L12M through December 2021, An…

By Category: Beer: 43.3K products approved over the L12M (+8.8% vs. last year) and 10.5K over the L3M (+9.3% vs. last year)…

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TTB Approved 178.8K Products L12M through November 2021, An…

By Category: Beer: 43.2K products approved over the L12M (+11.5% vs. last year) and 10.8K over the L3M (+13.8% vs. last year)…

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TTB Approved 179.6K Products L12M through October 2021, An…

By Category: Beer: 42.9K products approved over the L12M (+7.3% vs. last year) and 11.2K over the L3M (+12.4% vs. last year)…

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Line Extensions and New Entrants Continue to Expand the…

We recently looked through the latest new product approvals from the TTB using our Label Inquiry tool and wanted to…

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TTB Approved 180K Products L12M through September 2021, An…

By Category: Beer: 42.4K products approved over the L12M (+5.8% vs. last year) and 10.6K over the L3M (+7.1% vs. last year)…

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TTB Approved 178.5K Products L12M through August 2021, An…

By Category: Beer: 41.8K products approved over the L12M (+3.3% vs. last year) and 10.7K over the L3M (+13.6% vs. last year)…

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TTB Approved 176.8K Products L12M through July 2021, An…

By Category: Beer: 41.6K products approved over the L12M (–0.1% vs. last year) and 10.2K over the L3M (+14.5% vs. last year)…

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Spirits Lead the Acceleration in Seltzer/RTD Label Approvals

Label approvals for seltzer and seltzer-like products continue to accelerate in 2021. Currently in 2021, approvals are trending at 334…

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TTB Approved 174K Products L12M through May 2021, A…

By Category: Beer: 40.6K products approved over the L12M (–2.5% vs. last year) and 10.9K over the L3M (+12.1% vs. last year)…

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TTB Approved 165.4K Products L12M through March 2021, A…

By Category: Beer: 39.7K products approved over the L12M (–5.3% vs. last year) and 11.6K over the L3M (–1% vs. last year)…

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The bw166 TBA Serving index increased +1.4% to 123.3…

bw166 released The Total Beverage Alcohol report for twelve months through November 2019.  Key points over the past twelve months…

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TBA Servings +0.9% L12M through Sept. 2019

The latest bw166 Total Beverage Alcohol Overview shows that servings are up +0.9% for the 12 months through September 2019…

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Industry Update Through June 2019

The bw166 TBA Overview Advance report for June 2019 indicates a market continuing the long-term trend of total servings of…

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Total Beverage Alcohol Spending Continues Growth: +3.7% through September…

For twelve months ending September, the bw166 Total Beverage Alcohol Overview shows total consumer spending on beverage alcohol at $229.8…

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Total Beverage Alcohol Spending Continues Growth: +3.8% through August…

For twelve months ending August, the bw166 Total Beverage Alcohol Overview shows total consumer spending on beverage alcohol at $229.8…

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Total Beverage Alcohol Spending Continues Growth: +4.0% through July…

For twelve months ending July, the bw166 Total Beverage Alcohol Overview shows total consumer spending on beverage alcohol at $229.8…

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Beverage Alcohol Spending Up 3.4%

For 12 months ending June 30th 2016 the bw166 Total Beverage Alcohol Overview shows total consumer spending on Beverage Alcohol at just over…

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bw166’s TBA Servings Index grows 1.5% to 119 in…

bw166 recently introduced the Advance Edition of its Total Beverage Alcohol Overview report, which is included in the subscription price…

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