tba overview July 2025 Total US Beverage Alcohol Review August 19, 2025 | November 24, 2025bw166 BW166 tracks the total beverage alcohol market in the US by analyzing all domestic tax-paid shipments and imports into the US to determine total volumes. We use data from the Bureau of Economic Analysis to monitor overall consumer spending. We maintain monthly and annual data records going back to prohibition. This is the only method […] Read more »
Industry Insights tba overview June 2025 US Beverage Alcohol Review July 23, 2025 | November 21, 2025bw166 BW166 tracks the total beverage alcohol market in the US by analyzing 100% of the domestic tax-paid shipments into the US market, as well as all imports into the US market. We maintain monthly or annual data files back to prohibition. This is the only way to truly track the entire market as opposed to […] Read more »
tba overview 2023 – A Difficult Year for TBA January 17, 2024 | November 21, 2025bw166 If misery loves company, there was plenty of misery to go around for Beverage Alcohol in 2023. The total servings of Beverage Alcohol shipped into the US market in 2023 declined by 5.1%. The data used by bw166 measures the total amount of Beer, Wine, and Spirits shipped into the US market; it is not […] Read more »
tba overview The US Beverage Alcohol Market – September 2023 November 14, 2023 | November 21, 2025bw166 bw166 tracks the total beverage alcohol market in the US based on tax-paid shipments into the market, both domestic and imports, as well as various data from the Bureau of Economic Analysis, Census Bureau, The Bureau of Labor Statistics, and various state agencies. The measurement of the market continues to be disrupted by the effects […] Read more »
tba overview First Look at US Beverage Alcohol in 2022 January 16, 2023 | December 3, 2025bw166 The first look at the US Beverage Alcohol market using bw166’s proprietary methodology shows that the Beverage Alcohol Servings Index dropped from 127.37 to 127.20. Total servings of Beverage Alcohol (generally 12 ounces of Beer, 5 ounces of Wine, and 1 ½ ounces of Spirits) entering the market fell by -0.13% in 2022. Generally, the […] Read more »
