product approvals Product Approval Trends Heading Into 2021 January 19, 2021 | November 21, 2025bw166 To coincide with the release of data concerning December 2020 Product Approvals, we thought we’d also highlight some of the interesting trends we’ve seen approved since October 2020. This information was gathered using our latest tool, Label Inquiry. Lemonades Diageo has received product approvals for Smirnoff Pink Lemonade Vodka (approved 12/3/2020) as well as Smirnoff […] Read more »
product approvals Indicators on Supplier Closures and Trends in 2020 January 15, 2021 | December 3, 2025bw166 The past year has been chaotic. Between pandemic-related shutdowns and wildfires in California, the beverage alcohol industry has faced a gamut of challenges across all three tiers. With this article, we wanted to look at the effect on the supplier tier superficially. With many smaller suppliers dependent upon on-premise sales (through tasting rooms, brewpubs, and […] Read more »
product approvals TTB Approved 162.8K Products L12M through November 2020, A Decrease of -14.5K (–8.2%) December 15, 2020 | November 21, 2025bw166 By Category: Beer: 38.7K products approved over the L12M (–5.9% vs. last year) and 9.5K over the L3M (–15.9% vs. last year) Spirits: 17.8K products approved over the L12M (+13.2% vs. last year) and 5K over the L3M (–1.1% vs. last year) Wine: 106.2K products approved over the L12M (–11.7% vs. last year) and 24.6K over the L3M (–18.2% vs. last […] Read more »
product approvals Tequila-Based Seltzers and More: New Product Approvals November 18, 2020 | December 3, 2025bw166 Following up on our post yesterday (The Increasing Fragmentation of Seltzers) and the recent Beer Business Daily article (A-B Jumps into the Ranch Water Game), we decided to dive deeper into who’s launching Tequila/Agave-based products using bw166’s latest tool, Label Inquiry. Looking directly at Tequila Seltzers and Sodas, we have several recent product approvals: Nude […] Read more »
product approvals The Increasing Fragmentation of Seltzers November 17, 2020 | December 3, 2025bw166 With the rapid growth of the seltzer category, it was inevitable that more participants will chase that growth. Using our newest tool, Label Inquiry, we thought we’d take this opportunity to understand how many and what new entrants are making a play at the seltzer space (for this analysis, we included any labels containing Seltzer […] Read more »
