Beer, Spirits, & Wine – Packaged Imports Grow +8.00% By Value Over Last Twelve Months through January 2019, Packaged Exports Decline -9.50%

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +6.90% by value over the last twelve months and grew +2.70% by value over the last three months. 24.8% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) grew +4.30% by value over the last twelve months and grew +0.100% by value over the last three months. 22.1% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for Beer, Spirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +2.10% by volume and grew +3.40% by value over the last twelve months. Over the last three months imports declined -5.30% by volume and declined -5.90% by value. 67.4% of imported beer by value comes from Mexico.
  • Exported beer grew +0.400% by volume and grew +7.70% by value over the last twelve months. Over the last three months exports declined -10.8% by volume and grew +5.60% by value. 18.5% of exported beer by value goes to Mexico.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +4.50% by volume and grew +13.0% by value. Over the last three months volumes grew +5.40% and grew +12.9% by value.
  • Imported bulk spirits for the last twelve months grew +5.30% by volume and declined -7.20% by value. Over the last three months volumes declined -8.70% and declined -12.2% by value.
  • 4% of all imported packaged spirits by value arrived from France while 50.5% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -65.4% by volume and declined -24.4% by value. Over the last three months volumes declined -25.3% and declined -1.40% by value.
  • Exported bulk spirits for the last twelve months grew +9.40% by volume and grew +19.2% by value. Over the last three months volumes grew +28.4% and grew +5.00% by value.
  • 5% of all exported packaged spirits by value is destined for Canada while 24.7% of all exported bulk spirits by value is destined for Brazil.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +0.600% by volume and grew +6.20% by value. Over the last three months volumes declined -1.10% and grew +0.700% by value.
  • Imported bulk wine for the last twelve months declined -8.20% by volume and declined -2.30% by value. Over the last three months volumes grew +3.00% and grew +1.20% by value.
  • 4% of all imported packaged wine by value arrived from Italy while 25.0% of all imported bulk wine by value arrived from New Zealand.
  • Exported packaged wine for the last twelve months declined -11.7% by volume and declined -5.60% by value. Over the last three months volumes declined -7.60% and declined -12.5% by value.
  • Exported bulk wine for the last twelve months grew +16.7% by volume and grew +13.4% by value. Over the last three months volumes grew +29.8% and declined -1.30% by value.
  • 5% of all exported packaged wine by value is destined for Canada while 56.9% of all exported bulk wine by value is destined for United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

France – Imports and Exports to/from the U.S. – TBA Packaged Imports +11.7% By Value Over Last Twelve Months through December 2018, Packaged Exports -24.6%

Beer:

• Exported beer is +141.3% by volume and +149.7% by value over the last twelve months. Over the last three
months exports are +3.9% by volume and -17% by value.

• Over the last twelve months, France comprised 1.12% by value of all exported U.S. beer.

• Beer is 8% of U.S. TBA exports to France by value.

Spirits:

• Imported packaged spirits for the last twelve months are +7.9% by volume and +10.4% by value over. Over the last
three months volumes are +13.5% and +17.8% by value.

• Imported bulk spirits for the last twelve months are +14.3% by volume and +34.1% by value over. Over the last
three months volumes are +32.9% and +39.3% by value.

• Exported packaged spirits for the last twelve months are +14.3% by volume and -87.1% by value. Over the last
three months exports are -1.1% by volume and -9.3% by value.

• Exported bulk spirits for the last twelve months are -36% by volume and -12.7% by value. Over the last three
months exports are -64.6% by volume and +154.3% by value.

• Over the last twelve months, France comprised 26.02% by value of all imported spirits (packaged and bulk) into
the U.S. while comprising 0.41% by value of all exported U.S. spirits (packaged and bulk).

• Spirits (packaged and bulk) is 52.38% of TBA imports from France and 16.58% of TBA exports to France by value.

Wine:

• Imported packaged wine for the last twelve months are +6.3% by volume and +13% by value over. Over the last
three months volumes are +0.2% and +5.5% by value.

• Imported bulk wine for the last twelve months are +18.8% by volume and +33% by value over. Over the last three
months volumes are -17.8% and +11.5% by value.

• Exported packaged wine for the last twelve months are +18.8% by volume and +3.1% by value. Over the last three
months exports are +111.7% by volume and +52% by value.

• Exported bulk wine for the last twelve months are +50.6% by volume and +71.8% by value. Over the last three
months exports are +38.2% by volume and +45.7% by value.

• Over the last twelve months, France comprised 32.02% by value of all imported wine (packaged and bulk) into the
U.S. while comprising 5.04% by value of all exported U.S. wine (packaged and bulk).

• Wine (packaged and bulk) is 47.49% of TBA imports from France and 75.42% of TBA exports to France by value.

For more details regarding imports and exports, including detailed category breakdowns across all countries, subscribe to the Beer, Spirits, and Wine Import and Export reports.

Beer, Spirits, & Wine – Packaged Imports Grow +7.90% By Value Over Last Twelve Months through December 2018, Packaged Exports Decline -10.0%

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +6.90% by value over the last twelve months and grew +5.90% by value over the last three months. 24.9% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) grew +2.10% by value over the last twelve months and declined -0.800% by value over the last three months. 22.4% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for BeerSpirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +3.60% by volume and grew +5.20% by value over the last twelve months. Over the last three months imports declined -1.50% by volume and declined -1.80% by value. 67.5% of imported beer by value comes from Mexico.
  • Exported beer grew +2.40% by volume and grew +7.60% by value over the last twelve months. Over the last three months exports declined -20.3% by volume and declined -15.5% by value. 20.6% of exported beer by value goes to Mexico.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +3.90% by volume and grew +11.3% by value. Over the last three months volumes grew +6.60% and grew +13.2% by value.
  • Imported bulk spirits for the last twelve months grew +4.80% by volume and declined -4.20% by value. Over the last three months volumes declined -13.5% and grew +12.4% by value.
  • 5% of all imported packaged spirits by value arrived from France while 51.9% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -67.3% by volume and declined -25.5% by value. Over the last three months volumes declined -19.9% and grew +7.80% by value.
  • Exported bulk spirits for the last twelve months grew +5.60% by volume and grew +14.9% by value. Over the last three months volumes grew +16.8% and grew +7.60% by value.
  • 2% of all exported packaged spirits by value is destined for Canada while 25.3% of all exported bulk spirits by value is destined for Brazil.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months stayed flat by volume and grew +6.20% by value. Over the last three months volumes declined -1.00% and grew +2.50% by value.
  • Imported bulk wine for the last twelve months declined -15.2% by volume and declined -7.70% by value. Over the last three months volumes declined -18.5% and declined -17.3% by value.
  • 3% of all imported packaged wine by value arrived from Italy while 26.3% of all imported bulk wine by value arrived from New Zealand.
  • Exported packaged wine for the last twelve months declined -12.0% by volume and declined -5.30% by value. Over the last three months volumes declined -8.40% and declined -14.8% by value.
  • Exported bulk wine for the last twelve months grew +11.6% by volume and grew +9.80% by value. Over the last three months volumes grew +15.3% and declined -5.90% by value.
  • 9% of all exported packaged wine by value is destined for Canada while 56.0% of all exported bulk wine by value is destined for United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

Beer, Spirits, & Wine – Packaged Imports Grow +8.1% By Value Over Last Twelve Months through November 2018, Packaged Exports Decline -9.7%

Total Beverage Alcohol:

  • Total beverage alcohol imports (including bulk and packaged) grew +7% by value over the last twelve months and grew +4.9% by value over the last three months. 24.9% of all imported beverage alcohol by value came from Mexico over the last twelve months.

  • Total beverage alcohol exports (included bulk and packaged) grew +5.9% by value over the last twelve months and grew +5% by value over the last three months. 22.1% of all exported beverage alcohol by value went to Canada over the last twelve months.

Each of the bw166 Import and Export Reports (for BeerSpirits, and Wine) enable tracking Beverage Alcohol imports and exports on a monthly basis for volume, value in USD, and value in local currency for all major trading countries.

Beer:

  • Imported beer grew +4% by volume and grew +5.7% by value over the last twelve months. Over the last three months imports grew +2.6% by volume and grew +2.4% by value. 67.2% of imported beer by value comes from Mexico.
  • Exported beer grew +0.1% by volume and grew +6.9% by value over the last twelve months. Over the last three months exports declined -23.3% by volume and declined -15% by value. 20.6% of exported beer by value goes to Mexico.

For more details regarding imported and exported beer across all countries, subscribe to the bw166 Beer – Imports and Exports report.

Spirits:

  • Imported packaged spirits for the last twelve months grew +2.3% by volume and grew +11% by value. Over the last three months volumes grew +4.5% and grew +11.7% by value.
  • Imported bulk spirits for the last twelve months grew +3.3% by volume and declined -8.5% by value. Over the last three months volumes declined -5.8% and declined -7.5% by value.
  • 4% of all imported packaged spirits by value arrived from France while 50.4% of all imported bulk spirits by value arrived from Brazil.
  • Exported packaged spirits for the last twelve months declined -68.4% by volume and declined -27% by value. Over the last three months volumes declined -21.9% and grew +11.9% by value.
  • Exported bulk spirits for the last twelve months grew +5.6% by volume and grew +22.5% by value. Over the last three months volumes grew +20.9% and grew +19% by value.
  • 9% of all exported packaged spirits by value is destined for Canada while 25.5% of all exported bulk spirits by value is destined for Brazil.

For more details regarding imported and exported spirits including detailed category breakdowns across all countries, subscribe to the bw166 Spirits – Imports and Exports report.

Wine:

  • Imported packaged wine for the last twelve months grew +0.4% by volume and grew +6.8% by value. Over the last three months volumes declined -3.6% and grew +1.3% by value.
  • Imported bulk wine for the last twelve months declined -8.7% by volume and declined -1% by value. Over the last three months volumes declined -8% and declined -11.7% by value.
  • 3% of all imported packaged wine by value arrived from Italy while 26% of all imported bulk wine by value arrived from New Zealand.
  • Exported packaged wine for the last twelve months declined -11.8% by volume and declined -2.5% by value. Over the last three months volumes declined -13% and declined -15.3% by value.
  • Exported bulk wine for the last twelve months grew +13.2% by volume and grew +25.1% by value. Over the last three months volumes grew +5.7% and grew +13.1% by value.
  • 8% of all exported packaged wine by value is destined for Canada while 58% of all exported bulk wine by value is destined for United Kingdom.

For more details regarding imported and exported wine including detailed category breakdowns across all countries, subscribe to the bw166 Wine – Imports and Exports report.

U.S. Beverage Alcohol Spending Hits $253.8 Billion in 2018, +5.1% versus 2017

Consumers continued to increase spending in the beverage alcohol category with overall spending at $253.8 Billion – an increase of $12.4 Billion, +5.1%. In contrast, consumers moderated their consumption with the bw166 TBA serving index ending the year at 120.8, a change of only 0.2%.

The legal drinking age population in the US reached 240.7 million people, an increase of 2.4 million, +1.0%. The overall beverage alcohol serving index softened slightly to 101.4 versus 102.2 in 2017, indicating the average adult consumed six fewer drinks. One important note about the growth of LDA population is that 2 million (of the 2.4 million increase) were age sixty plus. This trend of an aging population will continue to impact beverage alcohol going forward.

The equivalent wholesale value of all beverage alcohol sold in the US in 2018 was $125.3 Billion +3.61% (note this includes actual wholesale transactions as well as equivalent values for direct to consumer purchases).

Beer volumes were 200.2 million barrels, -2.0%, but consumer spending on beer totaled $117.3 Billion, +5.0%. The average retail price for a case of beer increased to $31.29 (excluding on-premise markups).

Wine volumes were 431.8 million 9LE cases, +1.4% (which includes 23.7 million cases of Cider). Consumer spending on Wine totaled $72.2 Billion, +4.91%. The average retail price for a 750ml equivalent bottle increased to $10.84 (excluding on-premise markups).

Spirits volumes were 235.6 million 9LE cases, +2.9%. Consumer spending on Spirits totaled $64.3 Billion, +5.6%. The average retail price for a 750ml equivalent bottle increased to $15.92 (excluding on-premise markups).

bw166 reports a market that is more robust than others, such as those based on retail scan data. Food stores, the predominant share of scan data is losing share to retailers like Costco, Trader Joes, Aldi, and Lidl that do not report through the syndicated services. Secondly, many retailers that do report scan data do not include their private label business. Thirdly, direct to consumer sales, especially in wine and craft beer are a significant driver of growth. Lastly, in on-premise, consumers continue to move away from traditional chain accounts and spend more in local, independent accounts. These factors make it more difficult to accurately track the overall market with traditional scan-based methods or wholesaler/supplier surveys.

In response to these dynamics, bw166 utilizes total tax paid shipments into the market aligned with consumer spending as reported by government agencies to give a comprehensive view of the evolution of the total market. For 2019 the market will continue to evolve with increasing fragmentation across products and channels. The producers that focus on gaining share in the categories and segments in which they compete will continue to generate positive returns from their activities in the beverage alcohol market.

For more details regarding the total beverage alcohol market, subscribe to the bw166 Total Beverage Alcohol Overview report.