BW166 tracks the total beverage alcohol market in the US by analyzing all domestic tax-paid shipments and imports into the US to determine total volumes. We use data from the Bureau of Economic Analysis to monitor overall consumer spending. We maintain monthly and annual data records going back to prohibition. This is the only method that accurately captures the whole market, unlike other services that cover only 50% to 60% of the market.
Total Volumes and Trends over the last 12 months, prior 12 months, and Pre-Pandemic are:
A few other key facts:
- Last 12-month consumer spending on Beverage alcohol: $418.4 billion (+3.2%)
- Last 12-month change in servings per Legal Drinking Age Adult: (-2.7%)
- Spirits RTD growth has slowed significantly. The July 2024 trend was (+59.9%)
The chart below shows the rolling 12-month growth rates from July 2015 to July 2025. Before the Pandemic, growth rates varied from negative in the low single digits to positive in the mid-single digits. The pandemic disrupted supply chains, causing significant fluctuations in market trends. Tariffs are now disrupting trends, but the market is likely finding a new equilibrium. Overall trends for beverage alcohol are expected to be down in the low single digits moving forward.
