Industry Update Through June 2019

The bw166 TBA Overview Advance report for June 2019 indicates a market continuing the long-term trend of total servings of beverage alcohol growing at the rate of increase in Legal Drinking Age Population – both having grown +1.0% over the last 12 months.

Spirits is gaining share of standardized servings with overall growth of +3.6% over the past 12 months.  Beer has been flat with servings showing negligible change. Wine is showing weakness with servings down -1.0% over the past year driven mostly by losses of low-end bulk imports.

Consumers continue to increase spend for beverage alcohol with overall spend up +2.8%.  However, most of this is driven by the on premise with spend growing +5.0% while off premise spend is only growing +1.0%. Over the past few months spending in the off premise has seen a deceleration.

On premise spending growth is being driven primarily by operator margin expansion so very little, if any, of this is seen by wholesalers or producers.

With a number of public companies reporting either quarterly or annual results for June, the following table highlights industry total metrics to compare against (wholesale value is used as a proxy for supplier revenues).


3 Months

6 Months

12 Months

Beer Volumes

No Change


No Change

Beer Wholesale Value




Spirits Volumes




Spirits Wholesale Value




Wine Volumes




Wine Wholesale Value





For more details regarding the total beverage alcohol market, subscribe to the bw166 Total Beverage Alcohol Overview report.