general Data Verification May 18, 2015 | December 3, 2025bw166 Question: How can a subscriber be certain that your data accurately reflects the market? Your wine data especially has some significant variances from other published reports Answer: We have gone back over a decade evaluating our methodologies on a month by month basis. As a cross check we have tested our volume calculations versus actual taxes collected […] Read more »
general Shipment Volatility May 7, 2015 | December 3, 2025bw166 Question: Why do your multi period reports start with the longest period? Answer: Our reports deal with product entering distribution channels. We have found that the shorter time periods have significant volatility. This is due to several factors such as timing of supplier programs, ordering patterns by the trade and inconsistent flow of imports. The longer […] Read more »
general Launching bw166 Research Reports May 1, 2015 | December 3, 2025bw166 Veteran wine industry executive Jon Moramarco has launched a high -level monthly research report that provides ‘intelligent data’ on the U.S. market for beer, wine and spirits. The new BW 166 Total Beverage Alcohol Overview is now available to subscribers and redefines how wine, beer and spirits sales data is gauged and analyzed. Moramarco has […] Read more »
