Category: Industry Insights

Initial Impacts of Tariffs Show Significant Impact on Imports in November 2019

January 9, 2020 | December 3, 2025bw166

But, first, some highlights from the tariffs imposed on October 13, 2019: The primary beverage alcohol imports impacted by the tariffs are French, German and Spanish Wines less than 14% ABV in 2L or smaller containers, Irish or Scotch Single Malt (or straight) Whisky, and German, Spanish, UK Cordials and Liqueurs. Collectively the imports of […]

First Quarter Beverage Alcohol Trends

April 30, 2019 | December 3, 2025bw166

The beverage alcohol market slowed in the first quarter with overall servings of Beer, Wine, and Spirits only being up +0.1% over the last three months and up +1.1% over the past twelve months. Spirits is showing good growth over twelve months ending March 2019 with volume growth of +3.7%. Beer and Wine are relatively […]

U.S. Beverage Alcohol Spending Hits $253.8 Billion in 2018, +5.1% versus 2017

January 13, 2019 | December 3, 2025bw166

Consumers continued to increase spending in the beverage alcohol category with overall spending at $253.8 Billion – an increase of $12.4 Billion, +5.1%. In contrast, consumers moderated their consumption with the bw166 TBA serving index ending the year at 120.8, a change of only 0.2%. The legal drinking age population in the US reached 240.7 […]

Wine shipments into US reach 400 million cases for Calendar 2016. Beer, Wine, and Spirits all show growth.

January 15, 2017 | December 3, 2025bw166

For twelve months ending December, the bw166 Total Beverage Alcohol Overview shows total consumer spending on beverage alcohol at $233.5 billion, an increase of 4.2% and a slight deceleration from the 4.7% growth in 2015. The bw166 Total Beverage Alcohol Index, the standard in measuring overall consumption, stands at 119.98, a 1.28% increase over the […]

The Changed Landscape of Promoting Wine in California

September 11, 2016 | December 3, 2025bw166

On August 25th, 2016 the Governor of California signed a bill into law that eliminates Instant Rebate Coupons (IRC) funded by suppliers or wholesalers for the promotion of wine in California. This mirrors the regulations that currently apply to Malt Beverages, however Distilled Spirits can continue to use IRCs for the promotion of their products. […]