About bw166
bw166 was founded with a clear vision: to provide both advisory services and complete industry data to the U.S. beverage alcohol industry. Over time, it has become a trusted partner for producers, importers, distributors, and investors. From our roots in industry analytics to our investment in Gomberg, Fredrikson & Associates, we’ve steadily expanded our expertise and tools to meet the needs of a constantly evolving industry
Meet the People Behind Our Work –
- For Jon Moramarco, Managing Partner of bw166, the beverage alcohol industry isn’t just a career — it’s a family legacy. His grandfather immigrated from Italy, where the family had been in the wine business for generations, and during Prohibition purchased a Los Angeles winery from the Jesuits. That winery, designated Bonded Winery 166, later inspired the name bw166.
- Jon himself began working in vineyards at a young age and went on to earn a degree in Enology, Viticulture, and Agricultural Business from UC Davis. From those early days in the vineyard through every stage of production and operations, he built the foundation for a lifetime in the industry.
- Over the course of more than 20 years as CEO, Jon has led companies with net sales ranging from $50 million to over $1 billion. His leadership has spanned super-premium and luxury brands as well as broad portfolios across multiple categories and price points. He has managed production facilities from boutique 5,000-case wineries to operations producing well over 10 million cases and overseen international businesses in many of the world’s major wine-producing and wine-consuming regions.
- What sets Jon apart is the breadth of perspective he brings — from vineyard and cellar to the boardroom and global markets. That perspective, rooted in family history and a lifetime of experience, drives bw166’s mission: helping companies find the right balance of business, science, and art in today’s dynamic industry.
Our Methodology
Industry Perspective
With decades of industry experience, our team brings a deep understanding of market dynamics, regulatory environments, and consumer behaviour. By analysing both historic and current data, we provide insights that are practical and actionable — not just theoretical.
Bringing Data Together
We source information from across the beverage alcohol industry — including government filings, shipment data, sales reports, and consumer research. Every dataset is cleaned, validated, and standardized so the numbers are consistent, reliable, and ready to use.
From Numbers to Patterns
Using advanced analytics and data science tools, we uncover patterns, trends, and anomalies that others miss. Our models go beyond raw reporting, delivering predictive insights into demand, pricing, and category performance — so you can anticipate what’s next, not just analyse what’s past.
Turning Insights into Action
Our work doesn’t stop at analysis — we partner with clients to turn insights into strategies. From growth planning to compliance and even litigation support, we help guide decisions with clarity and confidence.
Partner with BW166
Ready to gain deeper insights into the beverage alcohol market? Let’s work together to uncover opportunities and shape the future of the industry.